written by Ar.Bhavesh Panse, ai app growth marketer zuai: 10k to 2m users at $0.02 cac $300,000/mo ad spend managed arbhaveshpanse.com →
about

hello, my name is ar.bhavesh.

Ar.Bhavesh Panse, ai app growth marketer and gtm operator. qualified architect turned growth marketer. helping founders in the us and europe grow their user base since 2019. based in san jose, working est hours. main site: arbhaveshpanse.com.

Ar.Bhavesh Panse is an ai app growth marketer and gtm operator. his published result is ZuAI, a consumer ai app, scaled from roughly 10,000 users to 2 million users at $0.02 blended customer acquisition cost, while managing about $300,000 a month in ad spend and testing 150+ creatives a month. the channels: tiktok ugc, reddit, performance marketing, founder-led content and short-form video. he founded goal digger club, a growth practice and a community for founders who want to grow the same way: boring work, done daily, measured honestly.

the story

from drawings to dashboards

an architect learns to ship. then learns that shipping is not distribution.

2019

first founders

starts helping founders in the us and europe with design, content and growth. architect by training, product by habit.

2020

neuphony

first full growth role at an eeg neurofeedback wearable that later appeared on shark tank india. design, social, content and organic acquisition.

2021 to 2024

app growth, hands-on

paid and organic user acquisition for consumer and ai apps. tiktok ugc, reddit, performance marketing, founder-led content.

2025 to 2026

ZuAI: 10,000 to 2 million users

blended cac of $0.02, about $300,000 a month in ad spend, 150+ creatives tested a month. covered in the tribune and business standard.

2026

goal digger club

the practice gets a name and the founders get a room. goaldigger.club launches with the community waitlist.

how i work

four rules that decide arguments

a channel is an experiment until it repeats

a channel that produces ten customers is an experiment. one that produces them repeatedly inside a predictable cac range is a growth engine. budget only follows the second kind.

blended cac or nothing

paid cac alone flatters everyone. the honest number includes organic, and it is the one an investor will recompute anyway.

standing before promotion

no fake accounts, no vote games, no undisclosed ads. a community that trusts you is the asset. it takes months to earn and an afternoon to lose.

say the true thing

including "you are too early", "that channel will not work for you", and "hire someone in-house now". it costs deals and it is why founders come back.

talk to the person, not the agency.

thirty minutes on your funnel. you leave with a written thirty day plan whether or not we work together.