user acquisition that reports one honest number
30 minutes, free. a written 30 day plan whether or not we work together.
User acquisition is the paid and organic work that brings new users into your app at a cost you can afford. I run it as one system: creative testing, channel budgets, tracking and a weekly blended CAC readout. The published result on ZuAI was 2 million users at $0.02 per user.
what user acquisition includes
tracking that agrees with itself
mmp, store console and ad platforms reconciled, so the cac in the sheet is the cac in the bank.
paid social done at test volume
tiktok, meta, youtube shorts. small budgets, many creatives, fast kills.
organic loops
reddit standing, short-form, referral inside the product. the reason blended cac can be cents instead of dollars.
weekly readout
spend, installs, activation, blended cac, payback. one page, every week.
who this is for
- apps spending on ads without a clear cac
- founders who want organic and paid read together
- teams handing over an account that is stuck
the loop
reconcile
fix tracking before spending a dollar. most accounts i inherit are measuring the wrong thing.
test
creative batches on two channels, budgets sized to produce a signal, not a headline.
scale and hold
budget up on winners, watch cac and payback, cut the moment the range breaks.
the published numbers
published september 2026 in the tribune and business standard. case study · full story on arbhaveshpanse.com
user acquisition questions
what is a good cac for an app?
one that pays back inside the window your cash allows and sits below what a user is worth. for a free consumer app that means cents, for a paid saas it can be hundreds of dollars. the number only matters next to ltv and payback.
do you manage the ad accounts directly?
yes, inside accounts you own. you keep access, history and data if we stop.
minimum spend?
enough to run a six week test on two channels. i will name the number after seeing your funnel on the call.
get a written 30 day plan for user acquisition.
tell me about your app and what is stuck. i reply within a day with what i would run, what i would not, and whether we should talk.
talk to ar.bhavesh about user acquisition.
thirty minutes on your funnel. you leave with a written thirty day plan whether or not we work together.